White Stag Tourism Ltd

Business Development. Representation.
Travel Trade Collaboration.

Maximise your business opportunities with outsourced, expert Business Development, Product Development, Sales Representation and Travel Trade Collaboration.

We offer a flexible partnership to suit your business needs, making good businesses great by delivering results to your bottom line.

White Stag Tourism provides consultancy services from assessment to setting strategy through to implementation.

We can help to identify opportunities for revenue and growth, based on strategic insights and our extensive experience, in the most cost effective way.  

We can arrange introductions and meetings with leading tour operators in the UK and key international markets and help you build the right partnerships. We will assist you understand the markets and the trade sector to ensure you target the right buyer at the right time with the right product and support you to establish your brand.

Our representation services play an important role to present your business to local and international tourism service providers in a targeted and cost effective way. 
Using our strong network of experienced associates we can also deliver solutions for marketing, hotel revenue, event management, research and more.

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Maximise your business opportunities with outsourced, expert Business Development, Product Development, Sales Representation and Travel Trade Collaboration

— Yvonne Wagoun, Owner of White Stag Tourism Ltd

Yvone Wagoun founder of Whitestag Tourism

Our Services

White Stag Tourism offers a range of services for tourism businesses such as attractions, hotels, transport providers, museums and galleries on the supplier side and also Destination Management Organisations. We aim to provide you with practical assistance, to devise a goal driven strategy for you, which makes a real difference to your business and region and maximises your investment.

Serving Tourism Businesses

White Stag Tourism works as an extension of your own team. We understand that the tourism business is focused on working in collaboration and developing personal relationships. We will make introductions to the leading tour operators and travel agency associations in the UK and international key markets to help you develop your network and grow your business.

  • Sales Representation - to the domestic and international travel trade
  • Business Development - including product audits, product development and competitor analysis
  • Familiarisation Events - with the markets and agents right for your business
  • Bespoke Meetings & Sales Trips - into key markets
  • Product Training & Presentations - to tour operators and external stakeholders
  • Project & Key Account Management - to provide that extra pair of hands so often requirednds so often required

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Collage of travel destinations

Serving Regional Destination Marketing Organisations

White Stag Tourism offers expertise on the ground to build and strengthen the regional offering applying over 27 years of practical experience, particularly in working with the travel trade. With insights into market requirements and practical aspects of travel trade engagement we are able to build and deliver a strategy which brings together regions and their stakeholders.

  • International Action Planning
  • Strategy and budget setting
  • Practical 'Working with the Travel Trade' workshops including one 2 one business mentoring
  • Agent Familiarisation Events
  • Business Development including product audits, product development and competitor analysis
  • Representation within industry bodies and trade organisations to increase your organisations profile in the destination
  • Event Attendance, full utilisation of our extensive network of contactso often required

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Collage of travel destinations

Additional Services

These are just a selection of the services we offer - and we are happy to tailor our work to your requirements - so if there is anything else you think we may be able to help with, please get in touch.

Get in touch

About White Stag

White Stag Tourism is owned and led by Yvonne Wagoun, a senior Business Development professional and Tourism Manager with over 27 years of experience in UK inbound tour operation. A specialist in product and key account management, she has a proven track record of consistently exceeding targets by strategic implementation of market analysis, product development and identification of client opportunities as well as new customer acquisition. Yvonne's experience and knowledge allows her to turn good businesses into great businesses by delivering growth nationally and internationally.

She believes that customer loyalty is the key to any good business practice, integrity and professional respect will lead to customers following your every step.

Yvonne started her tourism career in the Incentive Travel sector before moving to leisure tourism working for Travel Scot World - which later became Hotelbeds, part of TUI Travel plc - where she developed online as well as offline product and sales for the UK and European destinations.

In recent years Yvonne has successfully expanded product ranges for another industry great - award-winning Rabbie's Small Group Tours. Adding exclusive travel trade and innovative holiday experiences, realising a business potential which had not been tapped into before and making a remarkable and tangible difference to the bottom line.

Since starting White Stag Tourism in 2016, Yvonne has been working with many tourism businesses in Scotland and England as well as regional destination marketing organisation. Most recently she has been instrumental in putting the South of Scotland on the map, working with the SSDA in establishing the destination as an area worth driving to, not driving through.

Yvonne has particularly strong links to the German-speaking markets (she was born and raised in Bavaria) and the North American travel trade.

Portrait of Yvonne Wagoun with signature

Get in touch now

Questions? Ask us. 

We’re glad to help you!

Yvonne Wagoun, White Stag Tourism

White Stag Tourism Ltd
Yvonne Wagoun
8 Warriston Grove,
Edinburgh EH3 5NH United Kingdom

+44 783 3518819

Send an E-Mail now:
Twitter LinkedIn info@whitestagtourism.com


Over 27 years of hands-on experience and a proven track record of delivering growth to tourism businesses nationally and internationally, we offer strategy as well as hands on assistance converting opportunities into real results.

Whitestag Tourism Logo

“Yvonne has been invaluable in helping Leicestershire to develop its travel trade offer. Starting from scratch she has guided us through the process of creating a highly accessible trade guide, delivered an excellent webinar to help educate our SMEs in how to work with the trade, delivered intensive 1:2:1 sessions with individual businesses and held our hand whilst we prepared for our first international trade show.

Without her expertise and guidance we wouldn't have been able to get this far. Yvonne came highly recommended to us and I would highly recommend her to others. She is extremely knowledgeable in her subject area, well-connected, an absolute delight to work with and always professional and very responsive.

Our businesses really enjoyed working with her and she developed some great trade packages with them in a really short space of time. As a newcomer to the travel trade, we couldn't have had a better guide to start us on our journey.”

Sally Coleman – Economic Growth Manager (Strategic Tourism), Leicester County Council

“Yvonne is deserving of my highest recommendation, as working with her has been an absolute pleasure in every way.

She was able to provide immediate opportunities to help develop my organization’s business to the U.K., offering us creative and unique solutions to build the destination, which met the specific needs of each of our tour brands.

I’m continuously impressed with Yvonne’s extensive travel industry knowledge, proactive problem solving solutions, keen customer service focus, outstanding partnership skills, and ever-present “can-do” attitude.

I wish there was an Yvonne to support every destination we sell!”

Laura DeMaio – GCS

“Yvonne is a wonderful source of knowledge with regards to all things travel trade. I learned more from Yvonne in the first ten minutes of our chat than a number of much longer travel trade workshops I had been on. She explains the workings of the trade in a no-nonsense, approachable manner.

From being a little apprehensive and thinking the travel trade might not be for us, I am now excited to be exploring this new avenue for our business. ”

Elisabeth Kelly – Airhouses

“As the USA representative for Rabbie's I had the pleasure of working with Yvonne for 4 years. 

Her in-depth knowledge and passion for the business coupled with her ability to provide decisive strategic direction were a key component in growing the USA business. 

Her character and personality were a consistent hit with the USA trade and long standing relationships and fruitful business partnerships were established as a result.”

Michelle Gysberts – Imagination Marketing

“I've had the pleasure of working with Yvonne for the best part of 10 years, within the travel trade sector.

She's been integral to developing our business relationships with key partners, product development, itinerary planning and market intelligence. She's also a tough negotiator (and I mean that as a compliment!).”

Pietro Cecchini – National Trust for Scotland

The Abbotsford Trust, Cringletie House Hotel, Falkirk Community Trust, Visit England with TEAM Tourism Consulting, Abellio ScotRail, Highland Safaris, Welcome to Yorkshire/ Cycle England, West Midlands Growth Company/ England's Waterways, Midlothian & the Borders Tourism Action Group (MBTAG), Scottish Development International/ Visit Aberdeenshire, South of Scotland Destination Alliance (SSDA), Visit East Lothian/ ELTAG
HIE/ Adventure Tourism Workshops with BTS, West Midlands Growth Company/ Product Development Programme Commonwealth Games 2022, VisitLeicester, Scotland's Tay Country, Wild About Argyll