White Stag Tourism

Business Development. Representation.
Travel Trade Collaboration.

Maximise your business opportunities with outsourced, expert Business Development, Product Development, Sales Representation and Travel Trade Collaboration.

We offer a flexible partnership to suit your business needs, making good businesses great by delivering results to your bottom line.

White Stag Tourism provides consultancy services from assessment to setting strategy through to implementation.

We can help to identify opportunities for revenue and growth, based on strategic insights and our extensive experience, in the most cost effective way.  

We can arrange introductions and meetings with leading tour operators in the UK and key international markets and help you build the right partnerships. We will assist you understand the markets and the trade sector to ensure you target the right buyer at the right time with the right product and support you to establish your brand.

Our representation services play an important role to present your business to local and international tourism service providers in a targeted and cost effective way. 
Using our strong network of experienced associates we can also deliver solutions for marketing, hotel revenue, event management, research and more.

Request an offer

Maximise your business opportunities with outsourced, expert Business Development, Product Development, Sales Representation and Travel Trade Collaboration

— Yvonne Wagoun, Owner of White Stag Tourism

Yvone Wagoun founder of Whitestag Tourism

Our Services

White Stag Tourism offers a range of services for tourism businesses such as attractions, hotels, transport providers, museums and galleries on the supplier side and also tour operators and incentive houses.  We aim to provide you with practical assistance, to devise a goal driven strategy for you, which makes a real difference to your business and maximises your investment.

Serving Tourism Businesses

White Stag Tourism works as an extension of your own team. We understand that the tourism business is focused on working in collaboration and developing personal relationships. We will make introductions to the leading tour operators and travel agency associations in the UK and international key markets to help you develop your network and grow your business.

  • Sales Representation – to the domestic and international travel trade
  • Business Development – including product audits, product development and competitor analysis
  • Familiarisation Events – with the markets and agents right for your business
  • Bespoke Meetings & Sales Trips – into key markets
  • Product Training & Presentations – to tour operators and external stakeholders
  • Project & Key Account Management – to provide that extra pair of hands so often required

Inquire for more information

Collage of travel destinations

Serving Tour Operators

White Stag Tourism offers expertise on the ground to strengthen your products and businesses. With over 20 years of industry experience working with and for online and offline Tour Operators and Incentive Houses we know that providing an extra pair of hands can often make or break a project.

  • Contracting Support – seasonal or project led
  • Business Development – including product audits, product development and competitor analysis
  • Agent Familiarisation Events – supporting your sales team’s product knowledge
  • Representation – within industry bodies and trade organisations to increase your organisations profile in the destination
  • Event Attendance – full utilisation of our extensive network of contacts
  • Project & Key Account Management – to provide that extra pair of hands so often required

Tour Operators inquire here

Collage of travel destinations

Additional Services

These are just a selection of the services we offer – and we are happy to tailor our work to your requirements – so if there is anything else you think we may be able to help with, please get in touch.

Get in touch

About White Stag

White Stag Tourism is owned and led by Yvonne Wagoun, a senior Business Development professional and Tourism Manager with over 20 years of experience in UK inbound tour operation. A specialist in product and key account management, she has a proven track record of consistently exceeding targets by strategic implementation of market analysis, product development and identification of client opportunities as well as new customer acquisition. Yvonne's experience and knowledge allows her to turn good businesses into great businesses by delivering growth nationally and internationally.

She believes that customer loyalty is the key to any good business practice, integrity and professional respect will lead to customers following your every step.

Yvonne started her tourism career in the Incentive Travel sector before moving to leisure tourism working for Travel Scot World – which later became Hotelbeds, part of TUI Travel plc - where she developed online as well as offline product and sales for the UK and European destinations. In recent years Yvonne has successfully expanded product ranges for another industry great – award-winning Rabbie’s Small Group Tours.

Adding exclusive travel trade and innovative holiday experiences, realising a business potential which had not been tapped into before and making a remarkable and tangible difference to the bottom line.

Yvonne has particularly strong links to the German-speaking markets (she was born and raised in Bavaria) and the North American travel trade.

Get in touch with Yvonne

Portrait of Yvonne Wagoun with signature

Get in touch now

Questions? Ask us. 

We’re glad to help you!

Yvonne Wagoun, White Stag Tourism

White Stag Tourism
Yvonne Wagoun
8 Warriston Grove,
Edinburgh EH3 5NH United Kingdom

+44 783 3518819

Send an E-Mail now:
Twitter LinkedIn info@whitestagtourism.com


Over 20 years of hands on experience and a proven track record of delivering growth to tourism businesses nationally and internationally, we offer strategy as well as hands on assistance converting opportunities into real results.

Whitestag Tourism Logo
“Yvonne is deserving of my highest recommendation, as working with her has been an absolute pleasure in every way. She was able to provide immediate opportunities to help develop my organization’s business to the U.K., offering us creative and unique solutions to build the destination, which met the specific needs of each of our tour brands. I’m continuously impressed with Yvonne’s extensive travel industry knowledge, proactive problem solving solutions, keen customer service focus, outstanding partnership skills, and ever-present “can-do” attitude. I wish there was an Yvonne to support every destination we sell!”

Laura DeMaio

As the USA representative for Rabbie's I had the pleasure of working with Yvonne for 4 years. 
Her in-depth knowledge and passion for the business coupled with her ability to provide decisive strategic direction were a key component in growing the USA business. 
Her character and personality were a consistent hit with the USA trade and long standing relationships and fruitful business partnerships were established as a result. 

Michelle Gysberts
– Imagination Marketing

“I've had the pleasure of working with Yvonne for the best part of 10 years, within the travel trade sector. She's been integral to developing our business relationships with key partners, product development, itinerary planning and market intelligence. She's also a tough negotiator (and I mean that as a compliment!).”

Pietro Cecchini
– National Trust for Scotland

Clients past and present include - The Abbotsford Trust, Cringletie House Hotel, McKinlay Kidd, Falkirk Community Trust, Discover Britain & Ireland, Irish Welcome Tours, Visit England with TEAM Tourism Consulting, Abellio ScotRail, Highland Safaris, Welcome to Yorkshire/ Cycle England, The West Midlands Growth Company/ England’s Waterways.